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What’s the idea behind creating an explainer video?

It’s as if you were to ask a company owner 10-15 years ago why does he/she need a website? People didn’t have websites but now they do! And it doesn’t matter if it’s an international corporation or a small corner shop!

If you can read about a company or watch a 60 second clip about it, what would you choose? In today's environment we become more and more lazy. We don’t like to read exhaustive portrayals of company’s operations. Explainer videos have become the main source of information about a company. After watching such a clip, the customer immediately makes a purchase decision!

Think of it like 'speed dating' - You’ve got 180 seconds to present yourself. If you’re good at it, you stay in the game!

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