Explainer Videos – What Are They?

Whiteboard Marketing

What Are Explainer Videos?

Explainer Video for Businesses

Explainer videos are short, engaging, online videos that explain and promote Companies, Products, Services, Events or Gigs.

In an age where people are becoming too lazy to read text or just simply don't have the time; explainer videos engage visitors in a fun but informative way in presenting your company, service or upcoming event.

Afterall, everyone loves to watch an unfolding Story!

So why invest in an explainer video you ask?

There are tons of statistics out there that show the positive effect video can have on conversion rates, sales and information retention, but the bottom line is this - if you could learn about something by watching a quick, entertaining video or read a page of text, which would you choose? It's a no brainer right?

So now imagine having hundreds if not thousands of people watching your business video explainer - not just on your website but also on all those Social Network your connected too!

Now, imagine when all those people you have shared it with on your social network then went head and shared it with THEIR social network friends?!

Get the idea? ...

How much does a Explainer Video cost?

This is the number one question we are asked.

For our purposes here, we’re talking about a 60-second to a three minute animated video, which is typically the most popular offering. There is a whole raft of varying prices out there ranging from as little as £50.00 to £4,500!

The amount charged depends on a wide variety of factors, including quality of work, customisation and detail.

Why So Affordable?

At Whiteboard Marketing, we offer something for everyone toward ensuring that explainer videos are 'reachable' to all business big or small so as to suit every budget.

Typically, our fees range from between £300-£600 per three (3) minute fully sequenced and developed video to a explainer video at just £80.00 for a sixty (60) second presentation all with unlimited revisions until you are completely satisfied. Of course we also offer bespoke video explainers which are priced on an individual basis dependant on the complexity of the project.

What's more, you don't make a final payment until its been delivered and signed off by you!

Simple and transparent!

Why 'Ready Made' Video Explainers?

Our Customers recognise that 'keeping it simple' is key to capturing the attention of potential Visitors / Buyers, which is why our 'ready made' Explainer Video Section is so popular.

These are designed and built from between 30 seconds to a maximum of 1 minute,  capturing a viewers attention as people love to watch a story unfold!

You simply pick the video explainer that matches your niche, send us your branding information such as your Company Name, Address, Logo and Website URL.

We then add this information to your chosen video explainer, test it and then send you a preview. Once completed to your satisfaction, you simply make your payment.

It really is that simple!

What's the process?

It's as simple as 1, 2, 3!

As soon as you give us your instruction, we’ll setup your project and send you our simple creative brief questionnaire where we’ll dive into your your business, target market and the message you want to communicate to ensure that your video explainer pushes your message out there - 24/7!

How do I use it?

This is the best part - Simply add your explainer video to your website and social networks!

But here's the thing, you DON'T need a website to drive traffic to your business niche. Simply post and share it on Social Networks such as Twitter, Instagram, Facebook and even YouTube!

As an example, let's say you have an event coming up such as a Gig, Wedding, Pub Quiz and need to get the 'word out there' - Simply post and share your explainer video on your preferred Social Networks - Simples!