Why Have A Video For Your Business
Videos that BUILD TRUST, GROW BRAND AWARENESS and DRIVE VIRAL TRAFFIC.
Again, that's NO secret as most Big Brands are using Explainer Videos as part of their marketing strategy BUT... most Local Businesses Are NOT!
Now why is that?
Because creating these types of videos can be HARD and expensive.
A good Business Explainer Video’ has to :
GRAB THE ATTENTION :
You only a few seconds to grab the attention of the viewers with a strong message that identifies their problem.
BE INFORMATIVE :
The video should provide accurate information that is easy to understand.
BE MEMORABLE :
The video is meaningless if people can’t remember it, so it’s important to make the video content memorable AND entertaining.
PROVIDE A STRONG AND PERSUASIVE CALL-TO-ACTION :
People need to be told what to do, so after solving their concerns, it's critical to have a CLEAR Call-to-Action.
Following these requirements, you will need good video scripts, loads of good-looking artworks and special tricks and techniques to make it all come together.
The total costs to produce a single high-converting business explainer video may be as high as £1,500 per minute not least to mention hours and hours of hard work.
It’s a huge investment so this kind of video usually goes way beyond most of local business’s marketing budget.
With Whiteboard Marketing, we do all the heavy lifting for you, from concept to design and at the fraction of the cost!